The Trump Organization has filed a trademark application for “TRUMP” that hints at ambitious plans for a metaverse and Non-Fungible Token (NFT) trading platform.
Submitted in February 2025 to the US Patent and Trademark Office under DTTM Operations, the filing outlines a virtual ecosystem featuring TRUMP-branded apparel, simulated dining experiences, and a marketplace for non-fungible tokens (NFTs).
Trump Organization’s forays into NFTs
This isn’t the Trump Organization’s first foray into NFTs.
In 2024, it launched the “Mugshot Edition” trading cards, which came with perks like dinners with Donald Trump and Bitcoin Ordinals inscriptions for buyers.
The new trademark filing builds on that foundation, proposing a broader digital platform that could include virtual replicas of iconic properties like Trump Tower or Mar-a-Lago.
While no official launch has been confirmed, trademark experts note that such filings often signal intent to expand into new markets.
The envisioned platform would offer a unique blend of virtual experiences and commerce.
Users could don TRUMP-branded virtual clothing, dine in digital TRUMP restaurants, and trade exclusive NFTs authenticated by Donald Trump himself.
Industry observers draw parallels to established metaverse hubs like Decentraland or The Sandbox, though the Trump twist might include gamified quests or branded events.
However, these ideas remain speculative, for now, pending approval of the trademark and further development.
Also, the trademark application, filed on an “intent to use” basis, doesn’t guarantee a product launch.
Market demand, cryptocurrency volatility, and regulatory challenges could all shape its fate.
In addition, given the Trump Organization’s political ties and past scrutiny over trademarks and digital ventures, ethical and legal hurdles might also emerge.
Still, the brand’s recognition could draw significant interest if the platform materializes.
Trump’s “TruthFi” trademark
Notably, Trump’s growing footprint in the crypto and digital space isn’t limited to NFTs.
In November 2024, Trump Media & Technology Group applied for a “TruthFi” trademark, hinting at a crypto payment and trading service, and even floated acquiring the crypto platform Bakkt.
Earlier, in January 2025, Donald Trump also launched a Solana-based $TRUMP meme coin, which skyrocketed to a $9 billion market cap.
These moves align with his 2024 campaign pledge to position the US as a global leader in crypto innovation, contrasting with what he called the Biden administration’s restrictive policies.
Trump Organization’s push mirrors a broader corporate trend, with companies like Reebok and American Express also pursuing metaverse-related trademarks.
For the Trump Organization, the current filing represents a strategic bet on the future of virtual economies and digital collectibles.
Whether it evolves into a fully realized platform or remains a branding exercise, the move underscores Trump’s ongoing influence in both business and the digital realm.
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